Nespresso.

April 20th 2017

Nespresso product launch – making baristas of us all

Known worldwide for the popular ATL campaign featuring Hollywood actor George Clooney, Nespresso enlisted the services of Stir to launch the new Creatista coffee machine and reinforce the position of Nespresso as coffee experts, often seen as incongruent with the capsule coffee category.

Incorporating milk heating technology used in professional barista machines, the Creatista enables the creation of visually engaging “Latte Art”, popular on Instagram. Tasked with generating a buzz around the machine launch, Stir identified the importance of providing press and influencers with the opportunity to create their own Latte Art and unique content to drive talkability and secure coverage in a simple and cost effective way.

 

 

  • Execution.

  • Impact.