Nespresso.

Leveraging social influencers to tell a product truth 

CHALLENGE.

With an increasing number of competitor products on the market, Nespresso tasked us with launching the new Creatista coffee machine, demonstrating its unique abilities –whilst reinforcing Nespresso’s position as the coffee experts.

OUR APPROACH.

Identifying ‘Latte Art’ as an emerging social trend amongst our target audience – Stir gave media, consumers and influencers the chance to be their own barista and create their own latte art at a pop-up Creatista Studio, putting the focus on The Creatista’s milk heating technology.

An all-important, professionally lit, flat-lay Insta-Zone was incorporated into the event.  With media, influencers and consumers attending assisted by the Nespresso team to create their own latte artwork. Generating talkability and securing coverage in a simple and cost-effective way.

RESULTS.

24 x press attending including Vogue, WIRED, Stylist and GQ. Achieving over 25 pieces of coverage and social reach in excess of 4 million.