Engage a millennial-mindset audience (whisky connoisseurs and novices alike) around the launch of The Glenrothes’ new Soleo Collection – six single malt whiskies, aged in 100% sherry seasoned oak casks. Drive coverage for the new range, while reflecting the brand’s ethos of honesty, transparency and authenticity.
Launching “The Glenrothes Honesty Bar” for one night only – a place where guests enjoyed cocktails and drams from the Soleo Collection, without a price list in sight; they were encouraged to pay for what they thought their experience was worth, honestly, linking back to the brand’s core values. The evening comprised a whisky masterclass exclusively for media and trade customers, followed by two separate consumer sessions for all (consumers, media, influencers and trade customers).
In addition, driving awareness of the event through a partnership with The Nudge and a London-focused listings sell-in.
18 trade & consumer media attendees
83 consumer tickets sold – with all tickets sold out within 11 minutes of partnership promotion in The Nudge
14 pieces of listings coverage
5M media reach