In support of mental health charity Mind, we joined forces with local production agency Brickwall to help kickstart a campaign called Shaveril.
So what is Shaveril? During the month of April (hence the name Shaveril), bearded brethren were challenged to shave their beards, donate money to Mind and nominate other friends to do the same. Fantastic, right? We wanted to host an event to help drive consumer and media awareness, so we asked our neighbours The Hoxton, Shoreditch if they’d like to join us and host a one night pop-up barbers. And they were super keen…
On 14th April, the pop-up was held in their awesome indoor garden. Four barber chairs were set up, with four fully kitted local barbers – ready to ‘cut-throat’ some almighty beards. Local barbers included: BRBR Bullet, Huckle-the-Barber and Murdock London – in total nearly 30 beards were shaved on the night. We also had some treats for our guests – wine from New Zealand brand Shorn, Hackney beer from Pressure Drop and popcorn from PROPERCORN. London Live even came along to live broadcast the fun. Stir’s personal highlight was watching Financial Director (Andy) shave his big ginger beard. After six weeks of peer pressuring, some grumpy conversations and a total of £470 raised: Andy finally agreed to shave.
Head of Department of Mental Health at King’s College London, Ian Noonan, gave an insightful and personal account of mental health. The fifty strong audience were captivated by his story and it brought back to reality why we were shaving our beards. Also, Community Fund Raising Co-ordinator at Mind, Vicky Urquhart, expressed how important this event was in helping spread awareness about Mental Health in the UK – one in four people suffer from it.
Shaveril has so far generated £2500 and we’re very proud to have been involved with the campaign. We’re also proud to announce that we’ll be working with Mind as our chosen charity for the rest of the year – following an office vote! If you’d like to find out more (or donate), just give it a Google… https://www.justgiving.com/shaveril