Last week saw Europe’s largest can maker Rexam host the World Beverage Innovation Awards at Brau Beviale, Neurenberg – one of Europe’s largest trade beverage packaging fairs.
Stir was there to help celebrate the latest innovations in the drink industry alongside Rexam, from new alcohol brands, to soft drinks and energy drinks. At the start of the ceremony, Sector Director for Rexam Europe Iain Percival gave an insightful talk into future trends within the category, commenting on the recent growth of craft brewers in the UK and beyond.
Rexam’s stand also looked fantastic, showcasing its latest investment into a new Graphic and Design Centre (read more about our visit to the new centre here). The amazing Centre gives Rexam customers the chance to see their designs taken from concept to finished can in one day – an engaging offering that’s unique to Rexam and invaluable for smaller brands and craft brewers.
After a busy couple of days of filming with FoodBev media and hosting press interviews with key packaging titles on the Rexam stand, we raised a glass to another successful Brau with a drink of delicious Moscato sparkling, canned by the one and only Rexam.