Raw Press.

October 1st 2014

The juice bar lined streets of trend leading Manhattan would suggest that the cold-pressed juice revolution is only going to get bigger in London; and it was Stir that launched the capital’s hottest new juice bar and brand, Raw Press, in Dover Street’s Wolf & Badger this September.

[h3]Campaign[/h3]

Utilising a fantastic partnership with superfood blogger Deliciously Ella, Stir held an event at the Mayfair bar to introduce the capital’s most influential journalists to the Raw Press range of juices and salad. With the award winning blogger as the host, Stir amplified the brand messages through a range of coverage in target media.

To maintain momentum, Stir ran a hardworking press office to secure listings in target media, along with profiling coverage of the Raw Press founders in the London Evening Standard.

An advocacy program saw Stir reaching out to potential ambassadors, to further spread the word of Raw Press.

Just like the Stir team, these brand ambassadors agree with the Raw Press ethos – ‘healthy doesn’t have to be hard’.

[h3]Results[/h3]

The successful launch event helped secure quality coverage in over 30 titles, reaching over 18 million target consumers. Stir also engaged with 21 brand ambassadors, including Gok Wan, Fearne Cotton and Woman’s Health Editor, Farrar Storr.