To celebrate the UK relaunch of the iconic sparkling water brand, Perrier hosted an extraordinaire event experience at The Yard in Shoreditch; the Pique-Nique.
The event, open to consumers, sold out within a week and in the run up to the event, we had influencers such as Liberty London Girl, The LDN Diaries and Dapper Chapper host giveaways on their blog to give someone the chance to attend the sold out event as a VIP guest.
Alongside the 150 consumers and 20 competition winners, the event also hosted journalists from Cosmopolitan, Evening Standard, Shortlist, Stylist and Buzzfeed, along with influencers such as London Food Babes, Jared LDN and John Bingham.
As guests entered the Pique-Nique, they were transported into a world of foliage, neon and fruity frissons. Rebel bakery, The Meringue Girls provided a bespoke picnic hamper for guests to devour alongside a ‘first taste’ of Perrier’s brand new flavoured sparking water flavours; Green Apple and Lemon.
The Pique-Nique also brought together an all-together curious mix of musicians, performers and extraordinaire eccentricities including wandering band Wanderlust, Ministry of Sound DJ, Jess Skye, and hula hoop troupe, The Majorettes. Whilst enjoying these incredible performances, guests were served Summery cocktails made with the refreshing bubbles of Perrier sparkling water.
It’s fair to say it was definitely an evening fantastique.