Ice cream consultations at the new UK Mövenpick Boutique.

24th May 2017

On Friday 21st April, we were proud to facilitate the launch of the UK’s first Mövenpick Boutique, at the intu Metrocentre in Gateshead (Newcastle).

To celebrate the launch and spread the word, we invited a few of the North East’s finest digital influencers to check out the new Boutique. Each experienced their first ice cream consultation – think make-up, but with dessert – led by Monin Beverage Innovator, Mövenpick friend and all-round flavours expert Lee Hyde.

Have you ever been blindfolded and asked to guess whether you recognise the smell of strawberries, lemon, dark chocolate or cinnamon? Well, that’s what our digital influencers were challenged with – identifying several ingredients in their raw state, to replicate the naturally-sourced ingredients, discovered around the world – and, wasn’t it trickier than you’d think! Based on their individual likes and dislikes, Lee recommended a Mövenpick dessert, not before sampling a host of the brand’s delicious ice cream and sorbets.

An all-day dessert bar, the new Mövenpick boutique is a perfect pit-stop for a shopping break, pre-cinema treat or post-dinner delight.

Why not check out the new Boutique and discover your #MyMovenpick? Trust us, there’s so much choice – it’ll be one of the hardest (yet easiest) decisions you have to make!