At Stir, we believe the most insightful and creative campaigns are designed to stimulate both the conscious and subconscious mind. In a world where we are bombarded with over 5,000 messages a day and absorb just 12 of these, the most successful brand campaigns need to make an emotional impact.
For ‘Friday Feels’ we pick our favourite 3 campaigns of the month that stir emotion and make us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
September saw the delivery of some amazing creative and well executed campaigns, with our favourites including a fast food feud, nostalgic a-side adverts and a really wild taste test. Enjoy!
Oh, and to find out more about our approach with Stir Emotion here.
(2) Emotion: Playful
In what could be possibly the greatest example of turning a negative into a positive, earlier this month a fantastic creative solution was born in Turkey. Over the course of three years, a gang of thieving bears (watch out Goldilocks) were said to be responsible for the loss of over $10,000 worth of honey, belonging to Turkish beekeeper Ibrahim Sedf. He tried everything to deter the bears from stealing his produce – apples, persimmons, bread, and even decoy honey – to no avail. But this story has a sweet ending. Sedf learned the bears’ insatiable appetite for the honey, could be attributed to a very refined palate. Turning this to his advantage, Sedf adopted the bears as taste testers, filming them via a night camera, to see which their preferred choice of honey was. Lo and behold, they opted for Anzer – reportedly the most expensive honey in the world. Ah, the sweet taste of success.