Friday Feels: September.

Three of the best emotionally-stirring campaigns we've seen this month

(1) Emotion: Optimism

This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper’ where it stopped selling its best-selling product, The Whopper. Why? It was for one day in order to re-direct and increase sales to McDonald’s. Crazy right!? Wrong. The reason for the campaign was to help McDonald’s with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac sold. Another fantastic piece of creative work from Burger King, who has historically bashed its competitor almost weekly, and this time used its famous feud to raise awareness for good. If Burger King and McDonald’s can join together, so can the rest of the world and that’s cause for some optimism in these uncertain times. A powerful message from a powerful brand.

(3) Emotion: Nostalgia

Gen X are often referred to as the ‘forgotten generation’ as so many brands today are looking to target the younger Gen Z and Millennial communities. No doubt savvy to their spending power, Spotify bucked the trend and took a clever approach to its latest ad campaign, specifically targeting Gen X with a series of nostalgic musical adverts. Listen Like You Used To served up a series of retro tracks from the 80’s and 90’s. Through clever wordplay of classic lyrics, artists and track names, the ads aim to remind consumers that while life may change, classic songs remain timeless. Simple Minds, meets Simply Genius.

At Stir, we believe the most insightful and creative campaigns are designed to stimulate both the conscious and subconscious mind. In a world where we are bombarded with over 5,000 messages a day and absorb just 12 of these, the most successful brand campaigns need to make an emotional impact.

For ‘Friday Feels’ we pick our favourite 3 campaigns of the month that stir emotion and make us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

September saw the delivery of some amazing creative and well executed campaigns, with our favourites including a fast food feud, nostalgic a-side adverts and a really wild taste test. Enjoy!

Oh, and to find out more about our approach with Stir Emotion here.

 

 

(2) Emotion: Playful

In what could be possibly the greatest example of turning a negative into a positive, earlier this month a fantastic creative solution was born in Turkey. Over the course of three years, a gang of thieving bears (watch out Goldilocks) were said to be responsible for the loss of over $10,000 worth of honey, belonging to Turkish beekeeper Ibrahim Sedf. He tried everything to deter the bears from stealing his produce – apples, persimmons, bread, and even decoy honey – to no avail. But this story has a sweet ending. Sedf learned the bears’ insatiable appetite for the honey, could be attributed to a very refined palate. Turning this to his advantage, Sedf adopted the bears as taste testers, filming them via a night camera, to see which their preferred choice of honey was. Lo and behold, they opted for Anzer – reportedly the most expensive honey in the world. Ah, the sweet taste of success.