October’s top three emotionally-stirring campaigns include: HSBC’s ATM of consciousness, Poundland’s genius invisibility cloak, and Shackleton Whisky’s “off grid” interactive map.
To find out more about our approach with Stir Emotion here.
(1) Emotion: Surprise
Another pick from Argentina this month, where HSBC looked to raise awareness of gender-based violence and ‘de-automatise harassment’ through the simple use of its ATMs. Based on the insight that 9 in 10 women in Argentina have been victims of some form of harassment, the bank reprogrammed 450 ATM machines to not accept ‘no’ as an answer. Sparking surprise and reflection, the process was designed to help people understand what the majority of women struggle with every day.
The result? A viral video and trending topic on Twitter that reached 11 million people and got Latin Americans discussing sexual harassment… With only $5k invested. Smart and poignant work.
(2) Emotion: Delight
A campaign that’s got everybody talking this month is Poundland’s latest product launch – the invisibility cloak. The Harry Potter-inspired Halloween costume, which comes with a complimentary hanger, is (you guessed it) absolutely free. At a time of year when multiple retailers grapple for their share of publicity and capitalise on the ever-growing Halloween occasion, this simple and clever idea cuts through the noise, generating delight and a ton of consumer engagement across both social media and traditional news outlets. Smart and simple – we love it.
(3) Emotion: Wanderlust
Shackleton Whisky caught our eye with its interactive map of Britain designed to help the public find places to “go off grid”. Placing itself at the centre of UK digital detox adventures, the brand campaign encouraged people to embrace the great outdoors with a map identifying the best offline sanctuaries to escape to. With so many multimedia campaigns asking us to download apps share and hashtag, it’s refreshing to see a brand asking us to unplug from our devices entirely. The campaign is also lobbying to protect Creeside Farm in Galloway Forest Park, one of the UK’s most popular “offline” spaces, from the introduction of 3G, 46, and 5G networks.