For our top three campaigns that stirred emotion in May, we’ve picked a trio of creatives born from COVID-19, two of which are from across the pond. Read on to discover, a life-saving hand gesture, a royally approved community project and a literary slice of escapism.
Find out more about our approach with Stir Emotion here
(1) Emotion: escapism
The Wild Detectives is more than a bookshop. It’s an artistic hub, that comes with a café bar, writing workshops, poetry readings and its own close-knit community. So fans were shocked when it announced that it was transforming into a Travel Agency, in light of COVID-19. Enter, a genius creative, which saw The Wild Detectives set up a D2C website, masquerading as a travel agency – gobookatrip.com. Simply type in your chosen destination to reveal a selection of “packages” to choose from. With each click, you’ll discover a new book tied to that country. The attention to detail on this site is simply beautiful. It’s brilliantly clever, because it doesn’t just answer the audience’s appetite for escapism, but it manages to bring to life the “physical” joy of browsing a bookshop, via a totally virtual experience. Amazon is no match.
(2) Emotion: hope
Figures from UNFPA released last month, predicted a 20% rise in domestic violence across UN states during the three months of lockdown. It’s shocking figures like these that prompted Women’s Funding Network, to launch Signal for Help. Zoom’s daily active users are said to have skyrocketed to 200million during lockdown, so the simple hand gesture (turning a palm to the camera, tucking the thumb into the palm and folding four fingers over the thumb) acts as a signal for help, for those in danger and unable to contact emergency services. Simple and discreet it offers an important lifeline for those in need that can be used immediately and at no cost.
(3) Emotion: united
This month, The Duchess of Cambridge and the National Portrait Gallery announced an ambitious community project, Hold Still. It aims to capture a portrait of the nation during lockdown, inviting the public to submit their photographs that epitomise the many emotions of this time. The final edit of 100 will be showcased in a virtual exhibition on the National Portrait Gallery’s website. As well as the Royal seal of approval, this gets ours. The “virtual” home of the collection is indicative of the times as museums and galleries across the capital embraced ways to bring collections into people’s homes. It’s also an opportunity for the public to unite in sharing its raw, real-life stories and experiences, making a London institution feel culturally relevant.