At Stir, we believe the most insightful and creative campaigns are designed to stimulate both the conscious and subconscious mind. In a world where we are bombarded with over 5,000 messages a day and absorb just 12 of these, the most successful brand campaigns need to make an emotional impact.
For ‘Friday Feels’ we pick our favourite 3 campaigns of the month that stir emotion and make us feel something, whilst showcasing a clear, defiant brand message that will drive people to action.
August’s top three includes, German Rail’s doppelgänger destinations, eve’s fight for the right to sleep and The Children’s Society’s unsettling ‘back to school’ pop-up.
Find out more about our approach with Stir Emotion here.
(2) Emotion: Surprise
German Rail launched a visually-spectacular campaign this month, in an effort to encourage German residents to ditch expensive holidays abroad an enjoy a much more affordable staycation (using its railway of course). Partnering with Getty the brand created lookalike algorithms to pair German locations with iconic International landmarks, in real time, video ads were then served up to travel enthusiasts showing real-time prices. A little bit techy but ultimately a simple, breathtakingly beautiful and clear message for the consumer. According to Campaign, it saw a 24% revenue increase for the brand.