When it comes to today’s time-poor, health-conscious consumers, food is big business. Research from the Department for International Trade showed £230bn is spent on food and drink each year.
But fast-changing lifestyles, greater spending demands and evolving views on the world make it tougher to know what this fickle bunch wants to munch.
From takeaways and recipe box deliveries, to health-conscious snacking and vegan diets, the market is wide and varied.
Food has become far more than the product itself. The industry is increasingly prone to external factors, such as sustainability, sourcing and packaging.
It’s a fast-moving market with high expectations and paradoxical demands, so keeping up-to-date with the latest consumer trends, opinions and beliefs has never been more important.
We’ve pulled together some of the best ways to understand what today’s consumers want when it comes to the food they like, to toss in the trolley and stack in their cupboards and fridges.
Download our full trend report below for insights into the food sector.