Stir is working with Bacardi Brown Forman this summer to launch Fire Eater in the UK. With a dark circus theme, the brand invites drinkers to #steprightup.
Stir PR was tasked with creating an experiential campaign that connected with their millennial target audience during the summer.
We created a bespoke Fire Eater ‘circus’ that brought the heat of Fire Eater to life at the hugely popular FEAST foodie festival.
Complete with the oculus head set (allowing people to step into the 3D Fire Eater world), circus sisters, a circus master and a real life fire breather, Fire Eater was well and truly a stand out attraction across the four-day festival, sampling to 4,000 target consumers across the weekend.