With 2016 well and truly upon us, we asked our MD, Alicia Mellish, to share her consumer PR predictions for the year, also published by PR Week today.
We are already seeing signs of a swing back towards a calling for brand engagement in the real world. We predict that brands will increase their experiential marketing spend, supported and amplified by PR and digital, in 2016.
Wellbeing and ethical considerations will continue to be of importance to consumers. So, where possible, brands should leverage their credentials. Ironically, PR agencies are very good at communicating the sustainability credentials of their clients, yet often spend little time considering their own. 2016 will see agencies start to turn their focus inwards and amend ways of working appropriately.
Clients will be looking, more than ever, to engage with agencies that have a proven ability to develop PR campaigns that complement and accompany other brand marketing plans. With many agencies now employing planners, creatives and content managers, there is every reason to bring PRs to the table for brand planning.
With brands still exercising caution around budget, measurement will continue to be a hot topic in 2016. Although there are no hard and fast metrics as of yet, we think 2016 will see some interesting developments and with the AMEC conference taking place in London for the first time, the UK will be at the heart of the action.
The lay of the media landscape will continue to develop and change. 2015 saw bloggers start to charge money, not just for advertorial style features or competition placement, but also for any engagement with a brand. Bloggers originally fashioned themselves in the image of editorial journalists – 2016 will see bloggers continue to move away from opinion-led commentary and towards curators of commercialised online platforms.
So there you have it, 2016 predictions brought to your by Stir PR. Head to PRWeek.com for the full article and here’s to an excellent year ahead!