On Wednesday, we hosted our Brown Forman Christmas in July event at The Curtain Hotel in Shoreditch. Journalists from both trade and consumer titles alongside digital influencers were invited to immerse themselves amongst the four Brown Forman brands; Woodford Reserve, Old Forester, Gentleman Jack and Jack Daniel’s Single Barrel.
The event space was divided into four separate sections with each reflecting one of the four brands and styled to reflect the character and essence that they each encompass. This was brought even further to life with the brand ambassadors of each expression hosting personal tasting and educating guests on the whiskies and their backgrounds.
Guests also had the opportunity to discover which whiskey best suited them and their readers based on their personality by answering a few questions on likes and interests.
We had a selection of canapés and cocktails to enjoy throughout the evening including staple favourites such as Maple Sours, Old Fashion’s and Whiskey Smashes.
We welcomed media from titles such as The Independent, Daily Mail Weekend, The Times and MSN Food.
The event was a huge success and was a great way to showcase the brands ahead of the festive season!