July is a funny time of year in PR, while the weather is beautiful outside and everyone is thinking about their summer holiday wardrobe, we have to get into the Christmas mind set. We start writing about mince pie taste tests, turkey and wine pairing tips and the best stocking fillers for Christmas 2017 and then, to top it all off, we host events to show the UK media what’s on offer – yes, Christmas in July is an actual thing!
On Tuesday, we spent the day feeling Christmassy with Britain’s oldest wine and spirit merchant, Berry Bros. & Rudd. The brand showcased its hampers and wines for the Christmas season at its beautiful townhouse in St James’s, complete with Christmas tree and Christmas–themed canapés.
Focuses for 2016 from the range include a selection of miniature bottles of both spirits and wine that make perfect stocking fillers or Secret Santa gifts. Spirits are being given a little more attention at Berry Bros this year, and two experts were on hand to guide press through the range. Ginger liquor, The King’s Ginger and rum brands including Pink Pigeon and Penny Blue XO went down a storm with the gathered media. Best known for its hampers and wine collections, this year Berry’s did not disappoint and these were on full display. It’s all left us feeling rather Christmassy and wishing the autumn away … Only 5 months to go!