SEPTEMBER EDIT

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

Keep scrolling to read more ⬇️

HUNGRY

GOUSTO: THE DINNER SHOW HUB

Tapping into cult foodie moments in TV and film (The Bear, anyone?) Gousto announced a menu of 50x recipe boxes all inspired by iconic meal moments in our favourite films and shows. Rooted in insight, the new recipes were amplified alongside stats on our eating habits and rituals. A fun, easygoing campaign moment which consumers can easily understand and get involved in.

GOUSTO: The Dinner Show Hub. Emotion: Hungry

INSPIRED

WEETABIX: BALLS ALLOWED

Fara Williams has teamed up with Weetabix to save the ‘kick-about’, amid concerns kids have less space than ever to play outdoors. Raising awareness of the barriers to playing in public spaces, specifically to ‘no balls allowed’ signs, Weetabix is placing pop-up goals in local urban areas across the country, alongside hundreds of free footballs to help kids play and inspire young girls with their first kick about. Weetabix has really hit home with this campaign and is hopefully bringing about some positive change.

WEETABIX: Balls Allowed. Emotion; Inspired

Nostalgic

Disney 100: The landmarks

As part of its 100th anniversary celebrations, Disney has revealed a list of 30 locations across Europe that have inspired its movies and parks, and captured fan’s hearts over the years. It has revealed facts behind the landmarks along with direct quotes from filmmakers and transcripts from production, dating back to the 1940s. We love how Disney is using its history and archives to inspire its audience, tapping into another passion-point (Travel) whilst revealing some of the Disney magic too.

DISNEY: 100 - The Landmarks. Emotion; Nostalgic